Say it Louder

Say it Louder SMThe choice should have been easy.

My bandmates gave me an ultimatum—dump my toxic girlfriend or break up the band. But she’s been collecting dirt on all of us for years.

Just when I think I’ve hit rock bottom, a pink-haired street artist rocks my world. The sudden spotlight on her art collides with her old life on the streets—and my secret shame.

Wanting her isn’t enough. Our pasts could destroy our future.

Start reading Say it Louder now

Find out why early readers are calling Say it Louder (Tattoo Thief #4) “the best book in the series.” Start reading chapters 1-6 now (don’t miss the major bomb dropped in chapter one!):

Preorder now on Amazon US, Amazon UK, Amazon CA, Amazon AU, iBooks and Kobo. Available Sept. 29 on all platforms including Barnes & Noble.

Each book is a standalone love story about a different member of the band, so you don’t have to read the whole series to enjoy Say it Louder.


Behind the scenes at a sexy photo shoot

Have you ever seen a book cover and thought, huh, I think I’ve read that before. Maybe you’re just seeing the same stock photo. It’s no secret in author circles that the best stock photos make the rounds … a lot. It’s also virtually impossible to find a good enough range of poses from a single model set to support a series. That’s why I decided to do a custom photo shoot.

Thanks to my massively talented friend Adrian Hale, an Austin-based hair and makeup artist who works with photographer Josh Baker of AzulOx Photography and a host of models, we arranged a shoot while I was visiting Austin featuring the gorgeous Callisto and David:

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Continue reading “Behind the scenes at a sexy photo shoot”


The Phoenix Campaign

The Phoenix Campaign_thumbAmbition. Lust. Sacrifice. Politics just got a whole lot sexier.

Grace Colton’s life is a blur—security, appearances, and a desperately fast ramp-up to Election Day. Political consultant Jared Rankin is pulling the strings to win the White House with the Conover-Colton ticket.

But the fragile relationship Grace and Jared forged could be ruined by secrets traded for political leverage. She’s hiding her new relationship with Jared from the public, and concealing a deeper secret from everyone.

When Grace reveals the explosive truth to her running mate, squeaky-clean Senator Conover must confront his own haunted past. Grace’s future—and their campaign—could be ruined by the lies meant to protect what they love most.

Peek behind the curtain and under the covers in this sexy political drama that exposes the true cost of ambition, lust and sacrifice.

This erotic romance contains toe-curling sex and fiery language. It is recommended for mature readers. Available on Amazon, iBooksBarnes & Noble and Kobo. Check out more images from the custom cover shoot… Continue reading “The Phoenix Campaign”


Free for a limited time

TT_FAUXTell a friend about Tattoo Thief—it’s free on KindleNookKobo, and iBooks. Thanks to the awesome readers and bloggers who shared it, Tattoo Thief climbed to #19 in the entire Amazon store for free books, and ranked #1 in romance and new adult fiction. Thank you for the love!

I’m having a blast hearing from new readers who are getting to know the band Tattoo Thief. Each standalone novel features a different member of the band, so in the course of the series, you’ll meet Gavin & Beryl, Tyler & Stella, and Jayce & Violet.

Coming in 2015, the so-far-untitled final love story in the series features Dave and his new love. (You didn’t like Dave’s girlfriend Kristina, did you? Me, neither.) I don’t want to be a spoiler and tell you who it is, but you’ll meet her in Revenge Bound.

I’m going to back to writing!
xo Heidi Joy


The Phoenix Candidate

Fans of Scandal and House of Cards will love Grace Colton…

Congresswoman Grace Colton is the most famous woman in politics—and the loneliest—until a drawling, sexy stranger offers her one night: no strings and no regrets. And it rocks her world.

The Phoenix Candidate SMGrace wakes to an empty hotel room and a phone call. The dark horse for the 2016 presidential election, Senator Shep Conover, is considering her as his vice presidential running mate. But before she can be selected, Grace must be vetted and coached by Shep’s political consultant, Jared Rankin, who already knows too many intimate details about her. He’s Mr. One-Night Stand.

Grace is torn: play nice with Jared to join the senator’s ticket, or play hardball and back the slick frontrunner? Grace must decide where her loyalties lie and if she can trust Jared with her future—and her heart.

The Phoenix Candidate is an adult erotic romance recommended for mature readers.

Available at Amazon, iBooks, Barnes & Noble, Kobo and in print.

Want to read an extended preview for free? Download the first part of this full-length novel, available as a four-part serial, FREE on Amazon, iBooks, Barnes & Noble and Kobo.

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Revenge Bound

On the Internet, secrets never die…

Violet can’t imagine anything worse than having her very private, very naked photos strewn across the Internet.

Until they multiply like a virus.

With her name, address, and phone number attached.

And her boss finds out. And a stalker finds her.

Violet’s refuge is a rock star known for going through groupies faster than guitar picks. Letting Jayce get close enough to protect her exposes her secrets—and her heart—to a man whose celebrity could ruin her.

That’s because being a nobody is the one thing that keeps Violet’s photos from making headlines. And it’s the reason she can never fall for a rock star.

Secrets spread like wildfire when a celebrity fans the flames.

REVENGE BOUND  is a full-length, standalone novel, and a companion to the Tattoo Thief books. It contains steamy scenes and strong language intended for mature readers.

Now available on Kindle, Nook, iBooks, Kobo and in print.



Revenge Bound preview

Revenge Bound is now available on Kindle, Nook, iBooks, Kobo and in print.


The Internet is full of naked pictures of pretty girls. Curvy girls splayed on beds. Busty girls gripping their breasts in ecstasy. Blondes getting pounded, pistoned, defiled. Brunettes taking the money shot, the deep throat, the back door.

Any Google search will find you these images. And one of them might be me.

I’m the redhead. The one with her back arched, her eyes wide, her mouth open with desire. The one with her legs spread and her arms tied tight above her head.

I’m the one shot with her own camera and uploaded for the world to see.

And now I’m the one with the secret. Continue reading “Revenge Bound preview”


Which member of the Tattoo Thief band fits you?

My Tattoo Thief books are about a fictional band called Tattoo Thief, with each novel in the series a standalone love story about a different member of the band.

Tyler, the bassist, and Jayce, the lead guitarist, were best friends in high school. They met drummer Dave and lead singer/songwriter Gavin soon after they entered college in Pittsburgh. Now, all of the band members are age 24 or 25 and live in New York City.

Different things drive each man—different appetites for creative freedom, sex, and control. I even imagine what profession would best suit each guy if he wasn’t a rock star. Want to see who your ultimate book boyfriend might be? Click here to try this fun, two-minute quiz!


Find out what makes Tyler tick

Tyler Walsh is the bassist for Tattoo Thief and is credited with starting he band—getting the right guys together, and then getting the band into regular gigs. We sat down with the hero in Tyler & Stella to talk music and get a little more insight into Stella Ramsey, the reporter who’s been spending a lot of time with him lately.

What do you like about the bass?

It’s the foundation of the music. I like to play rock and also some older folk and blues stuff, because it drives the whole song.

When writing a song, does the bass line ever come first?

There are times it does. If a song starts with a weird bridge, that would be my time to shine. Look at a song like “Superstitious.” If you can play licks like that, the feeling is just phenomenal. Continue reading “Find out what makes Tyler tick”


A music playlist for Tyler & Stella

Tyler & Stella’s playlist had to be emotional, conflicted and ultimately positive, so I wanted to share some songs that inspired me.

Music has always been an essential part of my life, but it has an unusual place in my writing—I love it while I’m brainstorming and formatting, and hate it while I’m deep in drafting or editing. I think my mind wanders when there are lyrics that demand a listen.

When I’m songwriting (for a book), I often have a few melodies in my head to help with the mood and phrasing. I’ve included these here.

Continue reading “A music playlist for Tyler & Stella”

See Stella’s unique wing tattoo

By far, my favorite quote from Tyler & Stella is a line I didn’t write–it’s the Oregon state motto, alis volat propriis, Latin for “she flies with her own wings.”

The symbolism of this becomes important to both Tyler and Stella in the course of their story, and so I asked my favorite artist to create an image of the ragged angel wings paired with this quote.

The full-sized canvas, created with both paint and an India ink wash, is incredible. I’m printing it for several of my most enthusiastic readers, who do so much to promote and share my books. I also added the English translation.

What do you think? Do you have a tattoo that is a quote, word or phrase?

She flies small canvas


Tyler and Stella

In Tattoo Thief, you met Gavin Slater, the seriously messed up lead singer for the rock band Tattoo Thief. You also heard 22-year-old Beryl’s side of the story as she left her sleepy Oregon hometown to become a house sitter for New York’s richest residents.

In Tyler & Stella (Tattoo Thief #2), you’ll see another side of the story through a very different pair of eyes. Stella is Beryl’s feisty, saucy best friend in New York. (You might even call her a frenemy.)

Stella always says bad boys can’t break your heart. They don’t call, don’t cuddle and don’t send flowers, but what do you expect? For Stella, no strings means no regrets.

When the biggest story of her fledgling music journalism career nearly ruins her relationship with Beryl, Stella has one chance to redeem herself. Tyler Walsh could be that chance. Stella promises the bassist for Tattoo Thief anything in exchange for behind-the-scenes access. But Tyler doesn’t want anything. He wants everything—and that’s more than Stella is prepared to give.

When Tyler’s explosive secret thrusts Stella into the media spotlight, she must choose between selling the story and telling the truth—and exposing the truth about herself as well.

Find out the real story of Tyler’s stolen tattoo in Tyler & Stella, a sizzling story of lust, lies, and sacrifice, revealing how much love can forgive. Tyler & Stella is available for KindleNook, Kobo, iBooks (link to come) and in print

Read on for the first chapter….



I’ve never hated myself as much as I do right now.

My best friend Beryl just ran to the bathroom in tears and I’m left holding her phone as a video plays. It’s just a guy in a hotel room, playing his guitar and singing.

If you can’t/ I can
If you won’t/ I will
If you vow, I might break
But I’ll try for your sake
It takes two
It takes two
To say I do.

God, it’s stunning. Gavin Slater’s sandy hair flops forward on his face as he concentrates on a chord progression and a pang of envy churns in my gut.

Not that Beryl shouldn’t have this. She should. I want her to have a sweet, beautiful, impossibly famous rocker writing her love songs and remembering her birthday. But I also want that for me. Even just the remembering my birthday part. Even if he isn’t famous or beautiful.

And while I’m making a birthday wish (even though it isn’t my birthday), forget the boys. I’d be happy with a decent place to live and a boss who doesn’t send me to shitty gigs like this one, to write stories about bands that aren’t famous and don’t deserve to be.

I try to tune out the band on stage now. Playing louder doesn’t help their cause and the lead singer’s screeching makes me more uncomfortable than watching Miley Cyrus twerk.

I tune out everything except this one perfect video on Beryl’s phone that would rock the world of rock. It’s an entirely different side of Tattoo Thief’s lead singer that fans have never seen, and it’s heart-stoppingly perfect.

It isn’t fair. I’m the music journalist and somehow Beryl gained access to a band that’s been at the top of the charts for more than a year. I’ve been to two hundred and ninety-two shows since I moved to New York a year ago, and I’ve never gotten a true insider’s look at a band even half as famous as Tattoo Thief.

I glance around and Beryl’s still in the bathroom. I tap her phone’s screen a couple of times and see my last text, telling her the address of this club and to “wear something saucy.” Before I can overthink it, I e-mail the video to myself. I need a closer look.

The journalist in me rationalizes this. I’m not stealing the video. Beryl showed it to me. And this could be a great story—the best of my career (what little there is of it).

I need another drink.

A bartender with fuchsia hair breezes by and I avoid her gaze. I wait a few minutes, then straighten to my full five-foot-not-quite-two when Grady walks by.

He’s the other bartender. And unlike Miss Fuchsia, he’ll slip me free drinks all night long. I’m still in his little black book, I think, unless he’s got a regular girlfriend now.

I clasp my arms in front of me to display maximum cleavage (not much I can make of a B-cup, unfortunately) and wink at Grady. He nods, accepting my telepathic order of a couple more shots.

It’s Beryl’s birthday and we’re doing tequila. I knocked back a few before Beryl showed up and we’ve done two together, but I barely feel buzzed. She weaves unsteadily between the tables on her way back from the bathroom.

Is alcohol or emotion getting the better of her? Her face is blotchy and tendrils of damp, curly hair hang around her face. I motion to the shots. “Drink up, girlfriend. Looks like you got a pretty killer birthday present.”

I slip the phone back in her purse and do my shot quick, then press the other shot glass into her hand, trying to tease real joy from her weak smile.

Beryl follows my lead—lick, shoot, bite. “That was a shock.”

“No kidding. A rock star writes you a song? I’d be a basket case.” Lie. I’d be on cloud nine.

“I am.”

“So let’s go. I’m going to blow off this show for a different story. And you’ve got to be home when loverboy calls.”


It’s nearly midnight when I exit the subway on the Lower East Side near Neil’s apartment. I walk the last couple of blocks at a fast clip while trying not to look over my shoulder.

It’s not the greatest neighborhood and I’m small, my skirt is short, and I don’t need any extra attention. Not to mention I feel like a thief. Which I am.

“Pretty lady, you got some change?”

I yelp when a panhandler steps out of a doorway into my path. I thought I’d lived in New York long enough to become inured to them, but this one scares me.

I shake my head, avoid eye contact, and give the shaggy-faced man in a drab olive jacket a wide berth. I listen for a sound besides my heels tapping on the sidewalk to make sure he isn’t following me.

Another half-block and I’m home. Well, the only home I’ve had for a month. When my ex-boyfriend Blayde and I split up in early June, he took off. That’s when I invited Beryl to live with me when she moved to New York, figuring we could share the rent.

Then Blayde came back and kicked me out because his name was on the sublease. Beryl got a house-sitting gig through her uncle’s company, and I convinced one of the other writers for The Indie Voice to let me stay with him while his roommate is traveling.

I should be more grateful to Neil for this temporary room, but he is by far the grossest gay boy I’ve ever met. His entire apartment is one sloppy pile after another and I’m sure he’s never cleaned a bathroom in his life.

I walk up three flights, knock, and unlock the apartment when I get no answer. That’s one of Neil’s rules, even though I live here, too. I have to knock.

I turn on the light before I step into the apartment. Once, I failed to do this and tripped over two ripe takeout boxes in the front hallway.

The living room isn’t too bad and I’m relieved. My internal debate over whether to write first or clean first is solved—definitely the cleaning—and I do the dishes, Swiffer the wood floor, wipe down the bathroom and straighten a bunch of Neil’s piles.

I’m paying my dues for the free room this month, and I suspect Neil is being even grosser than usual.

I flop on my borrowed bed in my borrowed room. Neil’s roommate, Violet, covered her walls with black-and-white photographs, many of them nudes. They’re good—some are even great—but together they seem kind of menacing.

I pull out my laptop and my phone, concentrating on my next task—writing the best freaking story of my career. The kind of story with memorable lines that other music critics will quote. The kind of story that doesn’t just describe a superstar like Gavin Slater, it defines him.

I sift through my memory for the few details Beryl learned about Gavin while house-sitting for him. I wish I’d asked her more questions, but she struggled for answers herself. She let me see inside his penthouse, which was amazing, but she was always guarded about the guy.

I rearrange the pillows behind me, pick at a hangnail and again survey the rows of nude portraits. I’m stuck. How do I write about the real Gavin?

I replay Beryl’s video, the one Gavin made for her birthday. This is the real Gavin, I’m sure. He’s vulnerable, exposed, and screams sex appeal. I close my eyes and listen to the rasp in his voice, hear the way his mouth forms the words, feel the music as his voice rises to carry a note before he lets it fall.

I play the video twice more until I know what to write. I start by describing how Tattoo Thief’s music has a driving, predatory nature to it, especially on their last album, Beast.

But this song is a retreat, a recovery from loss, and a promise of renewal. It’s the most honest thing I’ve heard from Tattoo Thief since their tracks became over-engineered. On Beast, you don’t even hear a unified performance, just stitched-together vocals based on the producer’s taste.

Did you know Adele sings off-key? It’s a musical embellishment called appoggiatura, an Italian term that means to lean. What Adele did with “Someone Like You” is what Gavin is doing with “Wilderness,” hitting a note on-beat but slightly off-key at first, then leaning into the melody to resolve the dissonance and reach the harmonious note.

If producers Auto-Tuned Adele, she wouldn’t sound like herself. Her song would be flat. The discord is what makes her music feel more alive. That’s how I feel when I listen to Gavin Slater perform “Wilderness.”

I read over my story, tweaking a few typos here and there, and rewriting some awkward sentences. I make the lead sentence snappier and more provocative. I wrap up the story with a song-lyric kicker.

Seven hundred and twenty-four words. That’s sharp work in a little over two hours and I’m ready to file my story.
I drop the text and video files in my email and put my bastard editor’s name in the send-to field, with the subject line: Tattoo Thief’s next hit single? Exclusive video, just to be sure he opens it tomorrow.

I mean today. It’s three a.m. on Sunday and I’m unfortunately sober, but I’m high from the rush of writing. This story could go big if it’s picked up on the wire by other publishers. It could go national in a matter of hours.

My mouse hovers over the send key and I stop. I should close my laptop and walk away to give myself breathing room. Can I do this do to Beryl? To Gavin?

I scuttle to Neil’s kitchen and hear a snorty snore filter through his open bedroom door. I yank open the freezer and pour myself two fingers of vodka, knock it back, and then another couple fingers for good measure.

Sober feels like shit. I need to smooth down my rough edges. I take the glass and vodka bottle back to my room.
Beryl doesn’t know I forwarded that video to myself. It’s possible she’ll never even realize. And I could stop now, delete my story, and no one would be the wiser. My editor isn’t even expecting this piece.

I pour another generous shot—fuck it, two—and let vodka burn a happy trail down my throat. The problem is that my editor is expecting something, and I don’t have an alternate story. I didn’t write about the crappy band I heard wailing in the bar because it wasn’t worth writing about.

But this is. Gavin’s video is authentic, a true musician showing raw emotion. It’s stunning, and I believe it’s something the world needs to see.

Fans will love it. I’m a fan of Tattoo Thief and seeing this video made me love Gavin that much more. It gives me hope that the band’s next album won’t be the over-processed noise that haunted some tracks on Beast.

I try to reread my story to see if it’s on the mark, but the vodka makes the letters soft and melty, as if their ink is bleeding on my laptop’s screen.

I’m convinced that if I make this video public, people will appreciate Tattoo Thief more, not less. They’ll clamber for the real stuff. It will propel the band into their next album release.

And it will help me, too. It will finally put me on the map as a serious music journalist.

Win-win. I down another shot.

I click send and there’s no turning back. My heart races, alive with fear. I’m afraid of what Beryl will say to me when she finds out. If she ever talks to me again.


God. What have I done?

Continue reading Tyler & Stella now on KindleNook, Kobo, iBooks (link to come) or in print.


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